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but it could be a deal with the devil thought by promising new investors strict guaranteed on an IPO if it goes public next year investors will be able to convert that data into equity at a discount to the share price , and the discount increases it Spotify wait longer than a year to go public currently Spotify three times more valuable than Pandora who started dropped by a third in the past twelve months but not a quiet till under mounting pressure from rivals like apple which matched your launched a subscription based streaming music service and internet radio station